Coinbase London SE1, UK
Jun 30, 2017
Back To All Jobs Growth Marketing Manager London Our mission at Coinbase is to create an open financial system for the world. As the EU Growth Marketing Manager at Coinbase you will play a critical role in helping us grow in Europe and identifying the best channels and tools for acquiring and retaining users. You will be a highly analytical and creative marketer who enjoys rapidly testing, learning and scaling new tactics. You're an energetic and organized self-starter; you understand the product/industry well and embody our values. Responsibilities: Develop an in-depth understanding of the cryptocurrency landscape and our user demographics. Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth Drive user engagement and retention by creating, testing, and optimising different channels, gathering feedback to give to our product and engineering team Drive content on-site and manage the EU social media channels Build strong customer insights by combining qualitative and qualitative methods Build internal relationships that enable you to successfully execute campaigns Lead budget management Manage external agency and vendor relationships Requirements: A passion for technology, cryptocurrencies and supporting the growth of this industry Experience in a B2C environment, ideally within financial services, with a track record of top performance Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, CRO and CRM Be extremely comfortable with numbers and what they tell us about our customers, the performance of the website, a growth experiment or a specific marketing campaign. Experience with data analysis and the best tools for retrieving, manipulating, and visualizing data e.g. MySQL, Excel, Looker A proactive and highly independent self-starter and who works well in a high-growth environment where things change quickly Strong interest and/or experience in the digital currency community Superior verbal and written communication skills What to send: Resume and Cover Letter A brief answer to the following question: What is the first thing you'd change on coinbase.com and how would you advocate for the change? We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.