Marketing Manager

  • Kraken Digital Asset Exchange
  • London, UK
  • Nov 26, 2019
Permanent Marketing | Blockchain

Job Description

Overview of the role
As Marketing Manager, you will be responsible for supporting the Head of Operations and Head of Business Development in marketing efforts supporting clients and growing our dominance in the futures market.

You should be a scrappy, highly motivated and diligent individual with a keen attention to detail and a track record of seeing tasks/projects through to conclusion. The ideal candidate should have experience working  in a marketing position for at least 2 years. You should also have a solid understanding of the crypto trading space and/or futures trading.


This is a dynamic role in a fast-changing business - but for example you will;

  • Manage direct marketing campaigns across multiple channels
  • Run email campaigns, draft content, manage mailing lists, track effectiveness of all marketing efforts
  • Create and execute social media plan / strategy, both paid and organic
    Community management: 1) Manage community management in our Telegram channels. 2) Create and execute plan for foreign language Telegram groups 3) Manage local community admins and company representatives 4) Engage on reddit and other forums where traders are
  • Events, awards, conference planning: 1) Host and coordinate events 2) Work with conference promoters to develop a clear understanding of sponsorship benefits and costs  3) Write submissions for business award shows
  • Market intelligence and new ideas: 1) Monitor competitor marketing initiatives 2) Provide executive summaries about interesting marketing programs 3) Define, scope, and propose ideas for new marketing campaigns and initiatives

Personal Specification

  • Excellent written communication, numerically literate and overall a great communicator
  • A successful candidate should thrive in a fast-paced, collaborative, process-driven environment and be able to adapt and adjust accordingly.
  • Equally comfortable communicating with a technical and non-technical audience
  • Able to see the big picture
  • Highly motivated, organised, and able to think laterally. We prioritize intelligence and drive over experience
  • Able to speak credibly to both traders and the crypto community


  • A degree from an accredited institution, or equivalent relevant experience
  • 2-3 years of direct marketing experience across several channels, both online and offline
  • Proven ability to plan, execute and optimize large-scale marketing campaigns driving significant impact
  • Proven ability to write financial content at scale at an industry leading level, expressing complicated financial terms succinctly and clearly
  • Deep understanding of futures trading and other sophisticated financial products such as derivatives, CFDs and others
  • Cryptocurrency and/or fintech experience
  • Experience working in a start-up environment a bonus
  • Technical background a major plus

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