Growth Marketer

  • Abra
  • Mountain View, CA, USA
  • Jul 26, 2018
Permanent

Job Description



Want to define the future of money? At Abra, we are working on to create a global financial network that is easily accessible to everyone.

We are the only global all-in-one cryptocurrency investment app that enables people to buy, sell and securely hold 25 cryptocurrencies and 50 fiat currencies in one easy to use experience.

About Us: https://www.abra.com/about-us/

Abra in the News: https://www.abra.com/press/

The rest of our website: https://www.abra.com/

About the role

Abra is looking for an experienced growth marketer to drive customer engagement and retention. Successful candidate would demonstrate a very high degree of ownership and strong fundamentals. Help define the space and spread the word about next gen financial services!

Responsibilities:
  • Develop a deep understanding of customer lifecycle journey and identify opportunities to activate, engage and retain customers.
  • Perform surveys, user interviews and leverage user analytics tools to understand user behaviour and motivations for using Abra.
  • Create a campaign strategy based on your learnings and run all marketing and growth campaigns end to end.
  • Create a framework to measure success and improve performance by conducting A/B testing across all customer touchpoints including email, messaging, push notifications, social and within product.
  • Partner with cross functional teams including product, UX, analytics and marketing to identify and drive initiatives that will improve customer engagement.
  • "Other Stuff." We're a small group and everyone wears many hats. Be prepared to be flexible and take on additional responsibilities as required.

Skills and Requirements:
  • 2-5 years experience in a marketing, product or growth role preferably in a B2C company.
  • Strong analytical abilities (understanding of SQL is a plus)
  • Excellent written communication.
  • Organized and self-disciplined.
  • Strong knowledge and interest in bitcoin and other cryptocurrencies.
  • Strategic mindset.
  • Desire to work in a startup environment. You thrive on a high degree of ownership, love taking initiative, wearing different hats, and solving new problems.

What we offer
  • Medical, Dental and 401(k)
  • Competitive salary and meaningful equity (full-time), commensurate with a company at our stage
  • Catered lunch daily with both healthy and unhealthy options and an office stocked with snacks across the spectrum
  • Unlimited PTO. We trust you to get your work done
  • The opportunity to have a high impact on the company, and hopefully on the world, too