Want to define the future of money? At Abra, we are working on to create a global financial network that is easily accessible to everyone.
We are the only global all-in-one cryptocurrency investment app that enables people to buy, sell and securely hold 25 cryptocurrencies and 50 fiat currencies in one easy to use experience.
About Us: https://www.abra.com/about-us/
Abra in the News: https://www.abra.com/press/
The rest of our website: https://www.abra.com/ About the role
Abra is looking for an experienced growth marketer to drive customer engagement and retention. Successful candidate would demonstrate a very high degree of ownership and strong fundamentals. Help define the space and spread the word about next gen financial services! Responsibilities:
Skills and Requirements:
- Develop a deep understanding of customer lifecycle journey and identify opportunities to activate, engage and retain customers.
- Perform surveys, user interviews and leverage user analytics tools to understand user behaviour and motivations for using Abra.
- Create a campaign strategy based on your learnings and run all marketing and growth campaigns end to end.
- Create a framework to measure success and improve performance by conducting A/B testing across all customer touchpoints including email, messaging, push notifications, social and within product.
- Partner with cross functional teams including product, UX, analytics and marketing to identify and drive initiatives that will improve customer engagement.
- "Other Stuff." We're a small group and everyone wears many hats. Be prepared to be flexible and take on additional responsibilities as required.
What we offer
- 2-5 years experience in a marketing, product or growth role preferably in a B2C company.
- Strong analytical abilities (understanding of SQL is a plus)
- Excellent written communication.
- Organized and self-disciplined.
- Strong knowledge and interest in bitcoin and other cryptocurrencies.
- Strategic mindset.
- Desire to work in a startup environment. You thrive on a high degree of ownership, love taking initiative, wearing different hats, and solving new problems.
- Medical, Dental and 401(k)
- Competitive salary and meaningful equity (full-time), commensurate with a company at our stage
- Catered lunch daily with both healthy and unhealthy options and an office stocked with snacks across the spectrum
- Unlimited PTO. We trust you to get your work done
- The opportunity to have a high impact on the company, and hopefully on the world, too