BitPay is building blockchain payment technology that is transforming how businesses and people send, receive, and store money. We're growing fast and looking for a Director of Marketing! As a key member of the leadership team, you will have the opportunity to help develop a high impact comprehensive marketing strategy and build effective marketing programs.
Our ideal candidate is an accomplished marketing leader who can lead their team and collaborate with other departments to implement market strategy to achieve marketing targets. Successful candidates will be technically savvy, and motivated to work as an individual contributor and excited to build out the marketing team.
- Create go-to marketing strategies through market research and competitor analysis
- Drive marketing execution of brand, digital marketing (website, SEO, social, analytics), webinars, events, partner and PR strategies
- Collaborate with internal and external teams to build and launch campaigns
- Direct day-to-day activities of our marketing team
- Establish messaging and positioning guidelines
- 10+ years of demonstrated success in building and executing marketing strategy in a B2B/B2C high-growth startup environment
- Proven track record of managing successful B2B demand generation and marketing programs
- Experience managing a marketing budget and designing marketing metrics to determine overall marketing effectiveness
- Extensive experience driving marketing through social media channels, tools, products, and platforms
- Expertise developing, delivering, and measuring online and email marketing campaigns
- Experience with organizations that market globally
- Self-motivated team player who is comfortable working in a fast-paced environment with minimal direction
- Excellent communication and people management skills
- Experience in fintech with a passion for cryptocurrency is a plus!
- Bachelor's degree in marketing or equivalent experience