B2B Content Specialist

  • Bitpay
  • Alpharetta, GA
  • Apr 25, 2018
Permanent

Job Description


As a marketer at BitPay, you will help us show potential customers how BitPay is solving some of the world's biggest payment problems.

This position is heavily focused on content creation for business to business (B2B) inbound marketing and account-based marketing. Your content will help us to generate, nurture, and convert potential leads into customers in our inbound marketing and sales funnel. This position will involve close coordination with the BitPay sales and sales engineering teams as we enhance our relationships with current customers as well as new clients.

Responsibilities
  • Create whitepapers, slide decks, sales sheets, blog posts, and other content on the business applications of blockchain payment technology
  • Participate in creating video and podcast content targeted toward business decision-makers
  • Curate market research on business trends, opportunities, and industry pain points which BitPay can address
  • Create content for marketing automation emails targeted toward inbound leads and current accounts

Requirements
  • At least 3 years of marketing or journalism experience. Experience in B2B-focused research and writing at a tech company, marketing agency, or web publication preferred
  • A passion for bitcoin and blockchain technology
  • Demonstrated value creation in a portfolio, website, or sample of past work
  • Strong sense of personal ownership and willingness to learn