Director of Marketing, Asia (Hong Kong, China)

  • Circle
  • Feb 28, 2018

Job Description

Director of Marketing, Asia (Hong Kong, China)

Hong Kong, China

Circle is on a mission to make it possible for everyone, everywhere to create and share value. We're building a new kind of consumer finance. Unlike existing systems that are closed and proprietary, we use open internet standards and protocols, including the blockchain, to build our products.

We've already made sending money around the world free and as easy as sending a text with Circle Pay. With Circle Trade, we're market makers for the top crypto currencies and offer OTC trading services. Now, we're expanding our offerings by building a cryptocurrency investment product ( ) to enable anyone to buy and sell cryptocurrencies like Bitcoin and Ethereum.

What does that mean for the global economy? It's more open. More inclusive. And more empowering.

We are looking to hire a Director of Marketing, Asia, who will lead broader digital marketing for our core products in Asia, and work with global teams and our Global Agency of Record who likely will have agency resources on the ground in China and around Asia.

What you'll work on
  • Develop and execute a clear marketing strategy for the future
  • Work closely with global teams - sales, product, growth to set goals and targets to increase conversion and revenue
  • Work closely with Product Management and Product Marketing to manage digital customer experience, including technical structure, design, content, performance, functionality, and marketing to boost business growth
  • Leverage data insights and utilize key business metrics, including site traffic, conversion, growth and behavior of registered users, and marketing programs such as SEM, SEO, email and content marketing programs to drive sales
  • Demonstrate a strategic and broad view of the business, industry to plan for the future
  • Partner with other regional marketing teams to deliver a robust digital marketing roadmap
  • Plan market promotions and events to drive awareness and engagement across product lines, and deliver a growth agenda that helps achieve sales objectives
What you'll bring to Circle
  • Bachelor's Degree in business related field
  • 7+ years' of experience in digital, internet finance, and consumer marketing field, preferably in China
  • Successfully scaled a digital consumer product across the APAC region
  • Great passion for the crypto industry and deep understanding of blockchain assets
  • Proven excellence in the leadership and execution of a digital function, with a strong commercial acumen and experience in P&L management
  • Solid understanding of the development (technical, design, navigation, performance, functionality) of website to positively impact digital growth
  • Excellent analytical skills, ability to utilize massive data to provide reasonable recommendations to the company
  • Excellent leadership and interpersonal abilities to build positive relationships with local and global, internal and external teams
  • Strong abilities to hire, develop and retain top talents
  • Fluency in Mandarin is a must

Circle was founded in 2013 by internet entrepreneurs Jeremy Allaire and Sean Neville and we're backed by $140 million from investors including Jim Breyer (Facebook), Goldman Sachs, IDG Capital (Baidu, Tencent), General Catalyst (AirBnB, Snapchat) and Accel Partners.

Check us out at and download Circle Pay for iOS and Android today!