Product Marketing Manager

  • AlphaPoint
  • New York, NY, USA
  • Feb 16, 2018

Job Description

Interested in being a part of a rapidly growing, cutting edge FinTech company that is changing the global market and expanding rapidly?

AlphaPoint, a leading blockchain provider, is seeking an experienced Product Marketing Manager to work on our Marketing, Sales, and Product Teams. This role will be responsible for marketing our exchange and blockchain products to financial institutions through a variety of channels. This successful candidate is also passionate about delivering trustworthy content related to our company and product offerings.

Job Responsibilities:
As a crucial member of the Marketing team at AlphaPoint, you will:

● Create and manage all product marketing collateral including datasheets, sales presentations, and web content
● Create thought leadership posts on product use cases for blog, social media, and website
● Update customer Wiki and website to have current and accurate information at all times
● Execute market analysis for competitive product sets and features and keep a competitive landscape information current in regular presentations and content update for internal stakeholders
● Develop and leverage quantitative and qualitative marketing insights to influence product and communication strategies and go-to-market plans.
● Plan and lead successful product launches.
● Develop and lead successful marketing programs, educating the relevant industries on how our product works.
● Collaborate and in a cross functional manner with our Marketing, Sales, and Product and leadership teams.
● Execute and/or manage any external creative agencies to ensure quality, on-time delivery of marketing programs.
● Tackle complex and highly sensitive issues with a strategic mindset and create thoughtful recommendations, as well as possess the ability to flex between strategic and tactical responsibilities.

Basic Requirements:

● Bachelor's Degree
● At least 2 years of experience working on large-scale campaign development in accordance with agencies.
● At least 3 years of experience working in a Product or Marketing role in a startup environment.

Preferred Requirements:

● Master's degree or MBA
● At least 5 years of global marketing experience.
● Knowledge of the Blockchain and Cryptocurrency industry.

Why AlphaPoint?

● High growth company with triple digit growth, leader in industry segment
● We have the best engineering and product talent in the blockchain industry. Period.
● Our solutions are battle-tested.
● We have a growing list of the world's largest exchanges as paying customers.
● We are the leading provider of platform solutions in the digital asset exchange world and our customers and prospects know it.
● We've attracted top-tier investors, advisors and an experienced leadership team
● We operate daily in a smart, get-it-done, innovative and fun culture.
● We're ready to offer the right candidate a competitive compensation package.

About AlphaPoint

AlphaPoint is a financial technology company helping make illiquid assets liquid. It provides institutions enterprise-grade blockchain technology enabling customers to digitize assets, launch markets, and manage assets. AlphaPoint is led by a seasoned team with over 400 years in capital markets and FinTech, with offices in New York City, Philadelphia, and San Francisco. For more information, please visit .

The Company reserves the right to modify the duties and responsibilities associated with this position at any time, at its discretion.