Director, Marketing Insights

  • Coinbase
  • Remote, OR 97458, USA
  • May 02, 2021
Permanent

Job Description

Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world .

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

What you'll be doing (ie. job duties):
  • Lead global customer and institution insights and research initiatives supporting the marketing and product organization.
  • Drive qualitative and quantitative research that will help define our brand positioning, audience segmentation, and customer journey mapping for consumers and financial institutions.
  • Help Coinbase uncover new human truths that will shape our marketing strategy and messaging
  • Partner with product and engineering to turn data into actionable insights that will inform our go-to-market strategies and product roadmap
  • Build the Coinbase marketing insights team

What we look for in you (ie. job requirements):
  • 10+ years working in consumer and brand insights functions
  • Experience building and leading insights teams supporting marketing organizations
  • Proven track record delivering unique market insights and research that shapes ecosystem perception for large scale brands.
  • Ability to navigate, select, and manage large scale global research and insights agencies to help build customer journeys for consumers, financial institutions, and regulatory KOFs.
  • Ability to effectively communicate and sell insight concepts and ideas to senior executives in product, sales and marketing

Nice to haves:
  • Fintech and financial services experience is a plus

Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency , Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

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