Senior Manager, Demand Generation

  • Circle
  • 1420 N Charles St, Baltimore, MD 21202, USA
  • Apr 23, 2021
Permanent

Job Description

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwide. Circle's platform has supported over 100 million transactions worth tens of billions of dollars, with nearly 10 million retail customers, over a thousand businesses, while storing and securing more than $5 billion in digital currency assets. Circle is also a principal developer of USD Coin (USDC), which together with Coinbase and the Centre Consortium oversees the standards and protocol for what has become the fastest growing, regulated, fully-reserved stablecoin. USDC now stands at well over $10 billion market cap and is adding nearly $300 million net new digital dollars in circulation every week.Today, Circle's transactional services, business accounts, and platform APIs are giving rise to a new generation of financial services and commerce applications that hold the promise of raising global economic prosperity for all through programmable internet commerce.

What you'll be part of:

With the mission To raise global economic prosperity through programmable internet commerce, Circle was founded on the belief that blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economy. We envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money. We believe such a system can raise prosperity for people and companies everywhere. Our mission is powered by the values we espouse and which we expect all Circlers to respect. We are Multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our world. Furthermore, we are also Mindful, Driven by Excellence, and High Integrity.

What you'll be responsible for:

This position will roll up to the Director, Demand Generation. In addition to the marketing team, you will work cross-functionally with executive stakeholders on the teams responsible for Circle's go-to-market, growth, sales, and revenue operations. You'll play a pivotal role in both the development and execution of nearly our entire marketing strategy and have a material impact on how the company generates revenue. This role presents a unique opportunity to oversee multiple facets of our marketing stack, manage a growing team of marketers, and elevate your career as a leader in both marketing and the broader cryptocurrency and blockchain industry.

What you'll work on:
  • Build out and manage a team of marketers spanning marketing operations, email and lifecycle nurture marketing, field marketing, and enterprise ABM.
  • Oversee strategy related to marketing operations and our business systems (mainly Hubspot) aimed at improving the efficiency of the entire go-to-market organization.
  • Develop and execute a strategy to continually grow our opted-in database of marketing contacts.
  • Design, build, and execute email marketing, lifecycle nurture, and event marketing campaigns.
  • Develop and execute an ABM strategy in partnership with Enterprise Sales and BD teams.
  • Act as the key partner to the sales organization on lead management and qualification.
  • Provide reporting and analysis of marketing channels and campaigns within Hubspot, data warehouse / BI tool, and Excel / Google Sheets and regularly communicate performance to internal stakeholders, including the executive team.

You will aspire to our four core values:
  • Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
  • Mindful - you seek to be respectful, an active listener and to pay attention to detail.
  • Driven by Excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
  • High Integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standards. You reject manipulation, dishonesty and intolerance.

What you'll bring to Circle:
  • Experience hiring and building out a multi-channel marketing organization.
  • Experience managing and executing end-to-end lifecycle (nurture) and email marketing campaigns.
  • Deep understanding of marketing and sales operations, including how business systems (CRM, Marketing Automation) are used to drive go-to-market strategy and analysis.
  • Strong understanding of B2B revenue functions and go-to-market strategy.
  • Demonstrate strong analytical and written and oral presentation skills.

We're looking for strong, impactful work experience, which typically includes:
  • 7+ years of Marketing, Revenue Operations or related experience
  • Working knowledge of Hubspot (or comparable tools)
  • Strong database and Excel / Google Sheets experience

You are the right person if you:
  • Demonstrate grit and extreme ownership
  • Exude positivity
  • Aren't afraid to share your ideas
  • Meet problems head-on and view them as opportunities
  • Are self-reliant and motivated
  • Communicate fearlessly

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.